Hi,

I’m Olya Lakt

Media-first marketing

AI gave everyone the same voice — so differentiation and distribution are the new moat. No matter what we sell, we work with people, which means we compete for attention not only with our direct competitors, but also with Netflix and MrBeast.

“Network effects, economies of scale, a great brand, high switching costs, and proprietary technology or data are all still excellent sources of defensibility.”Andreessen HorowitzAlex Immerman & David George, General Partners — “Moats Before (Gross) Margins: Revisited,” Nov 24, 2025

A clear plan for where to play and how to win: positioning, messaging, channels and the numbers to watch.

Positioning, go-to-market, growth

I run your marketing as part of the team — strategy, hiring, budget and results — without a full-time hire.

Senior marketing lead, part-time

For creators and companies: what to publish, for whom and why, so your channel grows toward a clear goal.

Get noticed on social

We produce your YouTube or TikTok show end to end: concept, script, filming, editing and distribution.

From idea to viral reach

We bring together the producers, editors and hosts your channel needs and set up how they work together.

The right people for your show

Hands-on workshops so your team can plan, film and grow short and long-form video on its own.

Make video in-house

Regular sessions for founders and marketers: honest feedback, proven frameworks and a sounding board.

One-on-one guidance

Media-first marketing and viral B2B shows — for your conference, team offsite or podcast.

Talks, panels, podcasts

Let’s look beyond the horizon together

If you want more views on TikTok or long-term recognition for your product, you have to know how to catch the wave of a trend. But spotting it is only the start. The real work is reading weak signals, mapping where the trend is heading, and turning that into a strategy that fits your business goals.

I wrote a guide on how I do it for my projects. Download it here.

Download the guide
Sumsub YouTube channel growth
Projects and collabs

All my projects start with high energy.

I love collaborating with brands and teams whose values intersect with mine, so collaboration can multiply its impact. Below — my selected shows and companies I’ve built marketing for.

Co-founder and CEO of a next-gen content studio: we turn B2B brands into viral media powerhouses. Eight years of shows that reach millions, for startups, corporations and creators.

1.7M views
Irresistible
2.0M views
YouTube Studio: This Short has gotten 7,108,826 views
The Wall Street Journal: “Deepfakes Are Coming for the Financial Sector”, April 3, 2024
Sumsub

Employee #2 and VP of Marketing for four years. Bootstrapped ARR from €0 to €60M+, 3–5x YoY, beating rivals funded with $100M–$300M. Built Sumsub into a top-5 market leader.

B2B2B payments infra startup backed by Valar Ventures, founders of Nium, Klarna. Increased ARR by 61% and ACV by 80%. Reduced sales cycle by 30%.

Monite
TechCrunch: “Berlin’s Monite raises $5M seed for its embedded B2B payments platform”, 20 March 2023
The New Yorker: “Crowdsourcing Tolstoy” by Sally McGrane, October 14, 2013
ABBYY

Global software company headquartered in the USA, offices in 15 countries.

Led global large-scale communication campaigns for B2B and B2C audiences.

San Francisco, Series B: Designed and implemented ABM strategy and sales enablement engine that increased pipeline velocity and response rates, supporting successful $30M+ raise.

Bureau ID
Irresistible
Sumsub
Monite
ABBYY
Bureau ID
Irresistible
Co-founder and CEO of a next-gen content studio: we turn B2B brands into viral media powerhouses. Eight years of shows that reach millions, for startups, corporations and creators.
Sumsub
Employee #2 and VP of Marketing for four years. Bootstrapped ARR from €0 to €60M+, 3–5x YoY, beating rivals funded with $100M–$300M. Built Sumsub into a top-5 market leader.
Monite
B2B2B payments infra startup backed by Valar Ventures, founders of Nium, Klarna. Increased ARR by 61% and ACV by 80%. Reduced sales cycle by 30%.
ABBYY
Global software company headquartered in the USA, offices in 15 countries.

Led global large-scale communication campaigns for B2B and B2C audiences.
Bureau ID
San Francisco, Series B: Designed and implemented ABM strategy and sales enablement engine that increased pipeline velocity and response rates, supporting successful $30M+ raise.
And 8 more
Interviews and articles

Media
about me

The Top 25 Women Leaders in Financial Technology
3.9Mviews — “How To Disappear Completely”
74.9Mviews — Sumsub channel, all time
Shows I produce

383M VIEWS

People already use YouTube and TikTok in their product research. We build successful media around people and ideas. Five shows on YouTube and TikTok, 2.5M+ organic subscribers and 5 YouTube Creator Awards.

Testimonials

Clients and colleagues about me

Olya Lakt at the airfield
Alex Akimov — Director of Engineering @ OakNorth, ex-CTO @ Monite
“In her first quarter, Marketing executed three major projects. She completely changed our positioning, visual identity, and entire website, which helped our sales. She did a great seed round announcement that got Monite featured in major outlets like TechCrunch, Axios, and even a Gartner guide.”
Vyacheslav Zholudev — Co-founder & CTO at Sumsub
“As one of the first employees, she took on the significant challenge of building the marketing department from the ground up. Despite limited resources, she achieved remarkable results, assembled a strong team, and established effective processes across various marketing functions.”
Stanislav Korostelev — Co-Founder @POINT, ex-CFO Sumsub
“Her focus on revenue, creativity, and dedication made her the perfect person to form and lead a team of marketers and, at some point, Design and Revenue Operations.”
Andrei Korchak — Engineer, founder, PE/VC partner
“Olya’s strength lies in her ability to grasp the nuances of developer relationships and build marketing strategies that resonate with this audience. She knows how to position complex technical solutions in a way that is accessible and compelling, which is no easy feat.”
João Moreira — Head of Product at Condukt
“Olya led several marketing initiatives that significantly boosted our visibility and contributed directly to our fundraising efforts. She's strategic, creative, and a great team player who knows how to get results.”
Tony Petrov — Rocket Launcher at Law, ex-Sumsub
“She is strong both as a manager and as an individual highly skilled ninja. She is strong under pressure and very mindful of corporate values. She is both a survivor and a strategist.”
Dr. Julia Bond — Sales Director EU & UK at Sumsub
“Olya and her team created exceptional marketing for us. At that time, marketing was the primary driver for our enterprise deals, including both direct sales and partnerships. Undoubtedly, such support helped my team achieve our targets!”
Oh, and a gift for you

I love leaving something of myself as a keepsake. Yes, on my website too. So download, use and share with friends!

Giving feedback to
creative teams

How to give feedback that creative teams can actually use — without killing the idea or the energy.
Download

Bookshelf

On staying energised, getting everything done and generating plenty of ideas
Download

Work-Life Fusion
recommendations

My tips on weaving personal time and rest naturally into a work schedule.
Download